Oznaka medijska industrija | Ja TRGOVAC

Tags Medijska industrija

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Internet: Potencijal limitiran nedostatkom kredibiliteta

26.07.2013.

Internetsko oglašavanje u proteklih nekoliko godina bilježi konstantan rast, no to nikako ne znači da u ovom komunikacijskom kanalu teče med i mlijeko. Dapače,...

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Oglašavanje na radiju: Umreženi eter

20.06.2013.

Na prve naznake krize i pada prihoda, radijski biznismeni počeli su se umrežavati. Time su i male lokalne radiostanice uspjele privući oglašivače koji su...

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Oglašavanje u tisku – trendovi: Neupitna vrijednost, neizvjesna budućnost

08.05.2013.

Tehnološke promjene, ekonomski događaji, promjene životnog stila čitatelja i odlazak oglašivača četiri su jahača Apokalipse koji su utjecali na pad tiskanih medija Bilo je onih...

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Hrvatska po slobodi medija lošija od Srbije

03.05.2013.

Hrvatska je u izvješću udruge Reporteri bez granica Indeks medijskih sloboda u svijetu 2012.-2013., na 64. mjestu, što je za četiri mjesta bolje u...

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Oglašavanje u tisku: Novine ne ubija internet već sami izdavači

02.05.2013.

Tiskanim medijima padaju i naklada i prihodi od oglasa, no razlog ne leži samo u internetu već i u odnosu samih vlasnika novina prema...

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